As a self-proclaimed quasi-resident of Montauk (a term I’ve coined to describe one who visits a location so often without actually living there), I like to pride myself on doing a pretty good job (for completely selfish reasons) of keeping some of the resort town’s truly secret “gems” to myself, and not broadcasting them to family, friends, or visitors to my website. Be it the ultimate bowl of clam chowder, the best spot to catch an amazing sunset in peak season (without having to share it with 200 party-goers), or the one beach that you’re most likely to strike up a conversation with a celebrity walking his dog at sunrise; for the past 35 years, my lips have been sealed, that is until now.

From its outward appearance, the Gin Beach Market has a rather oasis-like nature to it. Nestled among a patch of flowers and sea grass at the very end of East Lake Drive, the grayish, cottage-like structure, welcomes all visitors with an eclectic mix of seating, and a simple porch on which to nosh. Once inside, you truly feel as if you’ve discovered hidden treasure that has washed ashore. First, you’re likely to be greeted by one of the most humble, giving, and “earthy” souls that Montauk has to offer, Ms. Susan Vitale. An “up-island” transplant most recently from Long Beach, it is Susan’s infectious smile and enlightened presence that immediately envelop the most hardened fisherman or sleepy-eyed camper, stumbling upon her diamond in the rough.

On any given morning, the smell of fresh brewed coffee (from the Shinnecock Reservation in nearby Southampton), delectable croissants, and locally baked breads, share the heady airspace with either Montauk’s commercial-free independent-minded radio station, WPKM 88.7FM, or a venerable classic from local Paul Simon. The place literally hums, as Susan bops to the rhythmic tunes while opening each of the store’s sun-drenched, Eastern-facing windows; letting in the crisp, salty sea air.

One sparkling morning back in mid-August, I was enjoying a delicious buttered bagel while seated on the front stoop, when I overheard Susan (who typically rises at 4 o’clock most days to get a jump on things) discussing the previous night’s meteor shower with a small group of cyclists that had stopped for water. I was blown away by the amount of information exchanged; so much so, that later that evening I borrowed a friend’s constellation chart to explore the vast heavens, about which I regretfully know so little. Not to mention, the cyclists (who’d probably anticipated a five-minute respite once hydrated), stayed for nearly a half-hour, combing the well-stocked shelves of natural foods, all while remaining engrossed in their conversation with Susan. On a subsequent week-long trip to Montauk, I got to know a nice family from Nassau County, and a beautiful couple from Brooklyn, as they too were drawn to Susan’s affectionate spirit, and tasty organic offerings.

In addition to locally grown vegetables, chilled homemade soups, sauces and other goodies for nearby campers to take back to their beachside fires (my personal favorite is the blood orange frozen gelato by Ciao Bella), Susan has adorned the shop with numerous items from creative East Enders whose art and craftwork scream for greater visibility. There’s also an ample supply of metaphysical and new age products worth exploring. All pieces are beautifully displayed, forming a delightful mix that reminds me of the nearby dunes and waterfront, filled with natural wonders of infinite shapes and colors. It’s that honest sense of community, and a true desire to connect with Mother Earth’s heart and soul, that makes Susan Vitale such an obvious choice for this next installment of Season of the Sol.

For those new to Montauk, or have yet to discover Susan at the Gin Beach Market, I highly recommend that you do! The shop is located at 541 East Lake Drive. Heading east from the village on Rt. 27 (towards the Montauk Lighthouse), East Lake Drive will be a left-hand turn (follow sign for airport). A stone grotto marks the entrance to the road.

A financial donation has been made to WPKM in honor of Susan. Their website is located at sister station WPKN - FM in Bridgeport, CT -- www.wpkn.org